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Ensuring Scalability During Immense Traffic Spikes

About For Sale by Owner

Industry:  Real Estate (Brokerage/Sales)

Project Type:  Infrastructure Optimization

Location:  United States

Client Description:  FSBO is an online listing website for private home sellers and has historically been the second most visited website for home sales.

Challenges

FSBO planned to advertise during Super Bowl LVI and anticipated a significant spike in traffic to their website during and immediately after the commercial. They needed to ensure their site could scale effectively and avoid crashing under the increased load.

Our Solution

To prepare FSBO for the expected traffic surge from the Super Bowl ad, we developed a proof-of-concept (PoC) utilizing AWS AppConfig to manage configuration changes in a high-throughput application. Our goal was to ensure that their application could dynamically adapt to sudden traffic spikes and maintain performance without any downtime.

AWS AppConfig was chosen for its capability to deploy configurations quickly and safely across distributed environments, allowing us to make real-time adjustments to application behavior in response to the unpredictable load anticipated during the event.

Process

Our PoC involved configuring AWS AppConfig to manage critical application parameters such as feature flags, connection timeouts, and rate limits. We integrated AppConfig with their existing infrastructure, enabling real-time updates to these configurations without the need for application redeployments.

We conducted extensive load testing to simulate traffic conditions similar to those expected during the Super Bowl, ensuring the system could handle the surge while maintaining optimal performance.

Results

By using AWS AppConfig, we demonstrated the ability to quickly adapt FSBO’s website to changing conditions during one of the highest-viewed global events. FSBO successfully implemented our solution and ensured a seamless and uninterrupted experience for their users during and after the Super Bowl ad.

Additionally, as a result of this project, FSBO’s parent company adopted Golang, the language we utilized in this project, across its entire family of companies.

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