Customizing Off-The-Shelf Software for Specific Workflows
About Outside Interactive
Industry: Online Publishing
Project Type: Software Customization
Location: United States
Client Description: Outside Interactive is an online publisher managing 20+ brands in the outdoor, active, and health and wellness lifestyle spaces.
Challenges
Outside Interactive utilized the Iconik cloud-based platform for managing its media and digital assets. Although Iconik offers a robust feature set, its customization capabilities were limited. The company faced challenges in tailoring the platform to their specific workflows and integrating it with less common third-party tools and services.
Furthermore, new users found the Iconik platform complex and challenging to navigate, resulting in a steeper learning curve and necessitating more extensive onboarding and training to use the platform effectively.
Our Solution
To streamline Outside Interactive’s unique workflows and enhance user efficiency on the Iconik platform, we introduced a custom “Send To” functionality. This feature was built on top of the existing Iconik platform and allowed users to quickly and effortlessly send assets to predefined destinations or workflows directly from the Iconik interface. By simplifying the process of moving assets through various workflow stages, the “Send To” function minimized manual steps, reduced errors, and accelerated overall productivity for Iconik users at Outside Interactive.
Process
The implementation of the “Send To” functionality involved creating a user-friendly interface within Iconik, where users could define and select common workflow destinations with just a few clicks. We integrated this functionality with the existing Iconik API, enabling seamless asset transfers to external systems, storage locations, or specific workflow actions.
Results
Outside Interactive can now save time by automating repetitive tasks and ensuring that digital assets are consistently routed to the correct processes. This enhancement has significantly improved the overall efficiency and reliability of their workflows on the Iconik platform.
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